Tuesday, May 28, 2013

Little Known Facts about Keyword Strategies

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Little Known Facts about Keyword Strategies
It pays to get to know people who do various kinds of online marketing. The reason for that is you will sometimes learn new things, such as keyword strategies, that are unique and powerful - and not taught to the general public. Plus, people learn a lot on their own through simple testing and just doing smart experimenting. If you have never done anything like that, then you should think about it. So here are just a few important thoughts and different approaches to using keywords, and see if you like them.

One very interesting aspect about keywords and phrases is there are literally millions of them that are unknown to us. It is like the total sum is dark matter in space and basically hidden from view. Also, it is wise to understand that the keywords that are presented to us by software are just a small fraction of what is really out there. Some people have had tremendous success by using keyword phrases that they make up for whatever it is they are marketing. You can take something and just naturally think of different ways to describe it or look for it. That is what these marketers do, and I personally know people who have done very well with this approach. If you do SEO and write your own content, then be a bit more shrewd and cunning about how you use keywords and keyword phrases. Avoid being mechanical about optimizing your content, and be mindful that you do not leave a footprint for anyone to see. So what you can do with your keywords is write very naturally and avoid placing them in the same places. Some people approach this as if it is a formula, and they make sure the keyword is in the first sentence of every first paragraph on their site. You can test this and see what happens for yourself , but remember that people are looking for useful content that reads naturally.

Some purist type online marketers can sometimes be a bit arrogant with themselves and issues like optimizing content for search. Of course you really do need to make sure your content reads well and in a natural way. But one thing you can do that may help you is to be a little organized about how you approach optimizing content, if you do it. For example, you can take the primary keyword phrase for each piece of content and then make a list from that. You can easily brainstorm for terms that are related to that primary phrase. Then, you can just use them in a totally natural way in any content you are writing. What we recommend is applying these interesting approaches to your own web business and marketing efforts. Then see about taking them a few steps further and rolling out your own tests. If you do pay per click advertising anywhere, the ideas about coming up with your own keywords will be particularly useful.

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